Ok, I knew about the oil stuff because well, the stadium is called Lucas Oil Stadium, but the hell is the deal with the other crap there? That kind of pisses me of that the new stadium is being used like a dealership-best buy-and oil company all in one. I think I’ll just quote myself from Shonuff’s thread about why LOS is lame:

That’s the price you pay for selling out.

It sucks but if that’s what they have to do in order to compete and pay their top players, it’s hard to argue with, in my opinion. To me what sucks the most is that players’ contracts are so damn expensive that a smaller-market team can’t compete unless it has a super rich owner or completely sells out as much as possible. Considering that the system itself is somewhat broken, the Colts are just doing what they have to do to compete which of course is what we all want them to do.

Perhaps there are other ways to make enough money to pay players, compete on a regular basis and still have it be worthwhile for the Irsays, I just don’t know what it is. I hope that if there were another way to do it, they would have done it but I really have no idea.

Regardless, I agree that it sucks to go to a Colts game and see more commercials than you do at home watching the game. I went to the Bears game and it was cool the first time to walk around the stadium but the next time I go I’ll have no interest in doing so again.

The amount of advertising at Lucas Oil is totally out of control.

Lucas Oil itself has sponsorship all over the building, which is understandable to a certain degree. It might be a little overboard that they have their own merchandise table at the south entrance, though.

During the game the advertising gets rather annoying as well in my opinion. There are several digital video billboards that are pumping out a stream of ads that play at all times. At every timeout, some company is sponsoring some “kid/fan of the game” promotion (Great Clips haircut of the game, Frito Lay fan of the game, Finish Line kickoff kid, Gatorade waterboys, and IUPUI Impact person just off the top of my head). Farmers Group Insurance has a sticker on every cup holder.

I could probably sit here and type out 35 more sponsors that appear at the games, but you’re probably tired of hearing corporate sponsor names, just like I am during the game.