What does the Yahoo partnership mean for SB Nation and Stampede Blue?

by BigBlueShoe on Feb 25, 2009 10:23 AM EST in SB Nation Comment 21 comments

I'm sure many of you longtime Stampede Blue (and SB Nation) readers have some questions about what the partnership with Yahoo means for this blog. Well, first off, let me state clearly that Yahoo did not "buy" SB Nation. I am not a Yahoo employee. Though Yahoo is one of the few companies I actually like (no, I am not kissing ass; it's true), I am still an SB Nation employee. Yahoo does not control this site's content. They don't edit it. They don't critique it. They don't phone me from their mother ship and tell me to stop bashing Peter King.

To best explain what this partnership is about, I shall quote the great Russ from Puruple Row (via Mile High Report):

Yahoo has no control over how any site runs or looks. They just get the most relevant content possible for each team instead of having to build there own network. We, as a network, gain credibility.

Yahoo wanted to get into the business of building a great, community-based blogging network, but rather than spend a ton of money building the network from scratch and hiring bloggers, they decided to partner with us. This means that my content (and the stuff written by shake n bake, mgrex03, and others) rolls up on Yahoo Sports' pages. Our articles are seen on their Colts page. Our articles will roll-up on box score pages. Yahoo readers can now log into SB Nation blogs using their Yahoo ID.

This also means that SB Nation blogs are "Yahoo-Affiliated." This will hopefully break down a few barriers with leagues like the NFL, allowing us more access to players, coaches, and events (like the NFL Draft).

The one catch in all this is a small one: No cursing, foul language, or demeaning statements in the titles of articles. So, I have been asked (politely) not to write titles like "Mike Florio is a douchebag." What is said in the article body, or in the comments section, is still same as normal. They just want us SB Nation bloggers to clean up our article titles, making them more concise and easier to hook readers with; a very small price to pay for Yahoo affiliation.

If you have questions about the partnership, feel from to comment, or shoot me an email: sbnationcolts@yahoo.com.

If you want another indication of where SB Nation is going, check out this Washington Post write-up on one of our company leaders (Jim Bankoff) and the future of SB Nation.

Also, SB Nation is one of the Top 25 Most Valuable Blogs. I permit you to bow before our awesomeness.

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15. SB Nation is a network of 185 sports blogs which has two million unique visitors and 20 million pageviews a month. The home site carries a very modest amount of advertising which appears to be getting mid-level CPMs. CPM per page is around $6. Total revenue per year is $1.5 million. The operation has a fair number of people for a company its size so operating margins are not above 30%. With a 6x multiple of operating income SB Nation is worth $2.7 million.

$2.7 million? That’s it?

This line will remain in my signature until the Colts draft Rashad Jennings in 2009.

by KingRichard on Feb 25, 2009 10:51 AM EST reply actions 0 recs

Dude

$2.7 million is a lot of green, especially when you look at the economy of late.

SB Nation's Indianapolis Colts blogger at Stampede Blue. Please make an account and post a diary, add some comments, and make some noise. Accounts are free, and only require an email address.

by BigBlueShoe on Feb 25, 2009 11:23 AM EST up reply actions 0 recs

people clicking on russianeuro.com alot?

I really don’t understand how these unknown entities make money advertising on the internet.
keeps SB Nation running i guess

http://www.irun.com/users/6967/downloads/Jays%20Win%20Back-to-Back%20World%20Series.mp3

by torontocoltsfan on Feb 25, 2009 11:08 PM EST up reply actions 0 recs

I was being sarcastic. haha

This line will remain in my signature until the Colts draft Rashad Jennings in 2009.

by KingRichard on Feb 25, 2009 11:38 AM EST reply actions 0 recs

No mention of Bullets Forever in the WaPo article?

I’m disappointed in Jake, as he should have gotten his name in the paper. He better get on the ball.

NFC North and NFC South writer for SB Nation's NFL Draft blog: Mocking the Draft

by mgrex03 on Feb 25, 2009 11:40 AM EST reply actions 0 recs

Have you seen the Wizards' record?

I have Jake on suicide watch.

SB Nation's Indianapolis Colts blogger at Stampede Blue. Please make an account and post a diary, add some comments, and make some noise. Accounts are free, and only require an email address.

by BigBlueShoe on Feb 25, 2009 12:05 PM EST up reply actions 0 recs

No worries

Watching the team this year is like re-living the 90’s, when the Bullet/Wizards couldn’t do anything right. Plus, this is the franchise that drafted Kwame Brown. As bad as it is this year, it’s been much worse before.

The sad thing about not getting Bullets Forever mentioned in the WaPo article is that the SB Nation offices are literally right across the street from the Verizon Center. But it’s probably a good thing my name didn’t get mentioned in there, since my sports management professor talked about the article in class the next day. It might’ve been a little awkward if he had seen my name in there.

Bullets Forever: A blog dedicated to the Washington Wizards with analysis, commentary, and more YouTube videos than your eyes can handle.

by JakeTheSnake on Feb 25, 2009 12:39 PM EST up reply actions 0 recs

LOL

Does he know you blog about the wizards?

SB Nation's Indianapolis Colts blogger at Stampede Blue. Please make an account and post a diary, add some comments, and make some noise. Accounts are free, and only require an email address.

by BigBlueShoe on Feb 25, 2009 12:41 PM EST up reply actions 0 recs

Nah

I figure the less detail I get into about that, the better.

Bullets Forever: A blog dedicated to the Washington Wizards with analysis, commentary, and more YouTube videos than your eyes can handle.

by JakeTheSnake on Feb 25, 2009 1:20 PM EST up reply actions 0 recs

They talked about the Capitals a lot though

But they have that Ovechkin guy. And Leonsis is full owner of them, not just a part owner, like the Wizards.

I bet Blake Griffin will look very good in a Wizards Uniform next season.

NFC North and NFC South writer for SB Nation's NFL Draft blog: Mocking the Draft

by mgrex03 on Feb 25, 2009 12:46 PM EST up reply actions 0 recs

Blake would look very good in a Wizards uniform

But I’m still preparing myself to say “James Harden is going to be a stud in 4 years, just you watch!” and then kicking myself repeatedly.

Bullets Forever: A blog dedicated to the Washington Wizards with analysis, commentary, and more YouTube videos than your eyes can handle.

by JakeTheSnake on Feb 25, 2009 1:22 PM EST up reply actions 0 recs

Ovechkin has been the best player in the NHL for a couple years now. That guy is just phenominal on the ice.

This line will remain in my signature until the Colts draft Rashad Jennings in 2009.

by KingRichard on Feb 25, 2009 1:25 PM EST up reply actions 0 recs

That “Ovechkin” guy is like saying that “Peyton” guy. He’s sick. I understand you probably don’t watch hockey, but seriously, even if you don’t know the rules or follow it, check him out. He might impress you.

Jim Sorgi runs a 4.6 40. That's all I've got to say about that.

by monstersbox on Feb 25, 2009 2:15 PM EST up reply actions 0 recs

I loves me some Ovie

He’s more insane then Peyton though, who when it comes right down to it is a pretty by the numbers guy.

by eltharion_doa on Feb 25, 2009 2:35 PM EST up reply actions 0 recs

You're right, I don't watch (much) hockey

But I sure as hell will watch Ovechkin. I’m actually a little mad I lived in DC for his first 2 years, and only saw him in person 3 times. He’s worth the price of admission all by himself.

I am going to see the Avalanche play the Red Wings next Wednesday. I fully anticipate bloodshed.

NFC North and NFC South writer for SB Nation's NFL Draft blog: Mocking the Draft

by mgrex03 on Feb 25, 2009 4:13 PM EST up reply actions 0 recs

a great rivalry from the 90's

claude lemieux is still around too

http://www.irun.com/users/6967/downloads/Jays%20Win%20Back-to-Back%20World%20Series.mp3

by torontocoltsfan on Feb 25, 2009 11:06 PM EST up reply actions 0 recs

lol the wizards

That’s about all I can contribute to this discussion.

This line will remain in my signature until the Colts draft Rashad Jennings in 2009.

by KingRichard on Feb 25, 2009 1:02 PM EST up reply actions 0 recs

The 90s weren't bad man

I loved the Bullets. I’d still love the Bullets if they didn’t change their name to the Wizards. They’re the only team I actually went to see regularly when I was young. The problem was that our dudes were always hurt, and never at the same time. I mean if we could have gotten Howard, Weber, Legler, Strickland, Wallace, Murray, and good ‘ol Gheorghe had ANY athletic bone in his body, we could’ve had a great team.

Jim Sorgi runs a 4.6 40. That's all I've got to say about that.

by monstersbox on Feb 25, 2009 1:26 PM EST up reply actions 0 recs

And by the way

I still think that my suggestion they should’ve renamed to the Washington Monuments is one trillion times better than Wizards. I mean, monuments are tall, they’re Washington, it relects upon an iconic symbol…

Jim Sorgi runs a 4.6 40. That's all I've got to say about that.

by monstersbox on Feb 25, 2009 1:27 PM EST up reply actions 0 recs

The Monuments would've been nice

When people were suggesting the baseball team be called the Monuments, I thought it was silly, but it could’ve worked with the basketball team. And yes, like the current team, if the Bullets could’ve just stayed healthy, they could’ve really done some damage. But it’s probably a good thing Strickalnd and Murray were never healthy at the same time, that could’ve gotten ugly(er).

Bullets Forever: A blog dedicated to the Washington Wizards with analysis, commentary, and more YouTube videos than your eyes can handle.

by JakeTheSnake on Feb 25, 2009 1:45 PM EST up reply actions 0 recs

but... but...

Mike Florio IS a douchebag!!! heh.

Congrats to all at SB Nation. Solid move for everyone involved, looks to be a winner for both sides. Now if Yahoo had bought SBN, I’d be singing a different tune. Yahoo has a way of buying good properties and slowly leeching them dry.

by jdb on Feb 25, 2009 12:54 PM EST reply actions 0 recs