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Colts To Place Ad on Their Practice Jersey: View From a Soccer Fan


This isn't really big news that will affect the team, but I was drawn to it immediately.  The Colts are adding an ad on their practice jersey.  Personally, I applaud this decision.

Sports teams should always look to increase ad revenue.  Most other businesses don't sell merchandise and don't get thousands from people wanting to see them work.  Sports are the ultimate money maker, and the biggest sports league in the world based on attendance can take the most advantage because of that.  However, the blank jersey fronts are like blank billboards.  I know a lot of people don't like that concept, but a good design can make it a non-factor and it can mix in great with the jersey.  Companies pay millions a year for their name on a stadium, but not even having a giant Lucas Oil sign on the outside of the Lube is as appealing as a logo on a jersey.

Having an ad on a jersey makes not only the players walk around with your company's logo, but everyone who owns one as well.  Everyone who buys a Chelsea jersey gives Samsung, their main jersey sponsor, more advertising without it becoming overbearing.  For anyone who has walked through Lucas Oil Stadium knows a little about overbearing advertising.

Here is a look at some soccer jerseys with their sponsorship on them.

Cristiano_ronaldo_medium

via blogs.nypost.com

Cristiano Ronaldo & Manchester United

Shunsuke_nakamura_best_player_medium

via www.soccerfiesta.net

Shunsuke Nakamura & Celtic FC

  A48428f65b8b452295faa5d823fd644a_ashx_medium

via www.soundersfc.com

Fredy Montero and Seattle Sounders FC, my favorite team

Now, I don't see anything wrong with that.  The XBox 360 Live logo doesn't stand out.  Same thing with Carling and AIG logo.  I and every other soccer fan is perfectly fine with the logos on the jersey.  I'm also sure front offices would be as well.  Look at some of the contracts signed for these sponsorships.

Manchester United: 91.1 million US$ for 4 years
Chelsea: 80.6 million US$ for 5 years
Celtic FC: 2.9 million US$ per year
Los Angeles Galaxy: Between $ 4 and 5 million per year

So an MLS team, a team that plays in the fifth most popular sports league in the country, makes between 4 and 5 million dollars for a sponsorship on their shirt.  How much do you think an NFL team would make?  I would peg it around $20 million a year.  It seems like a no-brainer for teams, especially NBA and NHL teams that are losing so much money.  We keep on hearing about how the Pacers are losing so much money while they have so much room for a multimillion dollar deal on their jerseys.  It bothers me less than advertising in the stadium, and it makes sense for both parties.  I know a lot of you reading will think of this as an abomination, but money talks.  Being blinded by the bright yellow of Sprint while walking through Lucas Oil Stadium bothers me more than wearing a number 18 jersey with HHGregg or Subway on the front.  But maybe that's just me.

Poll
Ads on jerseys?
Yea
92 votes
Nay
113 votes
I Could Care Less
74 votes

279 votes | Poll has closed

0 recs  |  Comment 36 comments |

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Comments

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The poll is for game jerseys right?

I don’t care about practice jerseys.

I voted no, if the cap comes off, or Indy starts having issues making enough to cover the costs then I’d reconsider, but for now I’d prefer the jerseys to look nice, over the Colts making some money that more than likely won’t effect the product on the field.

Change these hundreds for me cashier, Cuz I ain't made it yet, but I'm better off than last year
And what it look like hun', I ain't never made it rain but it look like fun
-Drake, Still Drake

by shake n bake on Jun 7, 2009 7:08 PM EDT reply actions   0 recs

I'm just not sure

To be honest. I can see the advantages, and in the dimensions outlined on the IndyStar article, might not be too bad period, but to get them to start looking like soccer jerseys? I just don’t know how I feel about that. Not when the Colts have among the classiest and cleanest jerseys in the league, and regarding the NBA and say the Pacers? I like going to Conseco and seeing

PACERS
     33

Frankly, I don’t mind overbearing advertising around stadiums, because I’m not looking at it while I’m watching the game, but overtaking clean and classic uniforms with a large ad in place of “INDIANA” or dare I say the number on the front? Well, I’m just not sure yet how I feel about it.

by goodlucksaturday on Jun 7, 2009 7:15 PM EDT reply actions   0 recs

Like Yankees Uniforms,

The Colts unis are sort of a timeless, shouldn’t-be-messed-with thing, IMO.

Though this DOES raise a lot of good humor potential for what teams might have which sponsors: Sony camcorders for our friends in NE, Los Angeles Movers Inc for the guys in Jax, The DOD for the Ravens, Cinn PD for the Bungles….

I hate Joe Namath. That's how long I've been a Colts fan.

by Bobman on Jun 7, 2009 8:06 PM EDT reply actions   0 recs

Ours should be Mayflower

"I saw a commercial on late night TV, it said,'Forget everything you know about slipcovers.' So I did. And it was a load off my mind. Then the commercial tried to sell me slipcovers, and I didn't know what the hell they were."
-Mitch Hedberg

by Colts Homer on Jun 7, 2009 9:05 PM EDT up reply actions   0 recs

And rankle whiney Baltimoreans

So I am all for it. The more they vent their rage the more they prove their hypocracy if they are Ravens fans.

Mayflower it is!

I hate Joe Namath. That's how long I've been a Colts fan.

by Bobman on Jun 8, 2009 1:02 PM EDT up reply actions   0 recs

Don't really care

I don’t tend to pay much attention to what is on a team’s jersey, and although I’d probably prefer the Colts jerseys to remain “clean”, if it helps make the Colts some money then I’ve got no problem with it. Either way I don’t think I’d be fazed. ps. soccer is a terrible sport.

Shit doesn't just happen, arseholes cause it!

by AussieColtsFan on Jun 7, 2009 10:28 PM EDT reply actions   0 recs

Do you watch Aussie Rules Football and/or Rugby?

"I saw a commercial on late night TV, it said,'Forget everything you know about slipcovers.' So I did. And it was a load off my mind. Then the commercial tried to sell me slipcovers, and I didn't know what the hell they were."
-Mitch Hedberg

by Colts Homer on Jun 7, 2009 10:40 PM EDT up reply actions   0 recs

He's Aussie

Of course he watches rugby, except when the Kiwis play them, cause there’s nothing to watch and there’s only one foregone conclusion: the AB juggernaut mows them down :D
Football (as in real Football, where you actually use the feet and hands are not allowed ;)) , although I’m still a Colts fan, is still played across the Atlantic in Europe, esp the Spanish league. The passion for the sport is unmatched anywhere else in the world except maybe for cricket in Asia.
Logos on uniforms are good as long as they are not too baroque

"Winning is not everything;the desire to win is" - Vince Lombardi

by rangerover76 on Jun 8, 2009 11:21 AM EDT up reply actions   0 recs

haha

The kiwis and aussies have a great rivalry when it comes to rugby, always a good game to watch.

I would disagree with you about the passion for soccer being unmatched as most sports involve high levels of passion, but I don’t particular want to get into a “which sport is better” arguement. Mind you there wouldn’t be much of an argument, as Aussie Rules is clearly the best sport in the world :P. Where are you from ranger?

Shit doesn't just happen, arseholes cause it!

by AussieColtsFan on Jun 8, 2009 12:53 PM EDT up reply actions   0 recs

Passion

Is when you beat up the other team’s fans for rooting for your rival ;) Not that I advocate hooliganism. Me, born and raised in Auckland near Greenwoods Corner and currently (probably permanently) resident in Frankfurt, Germany (yeah its tough to catch SNF on a regular basis :( !!)
Where are you from in Oz land? Which sport is better, football as in it’s not “soccer”, anything played with a foot only is football :D

"Winning is not everything;the desire to win is" - Vince Lombardi

by rangerover76 on Jun 8, 2009 11:46 PM EDT up reply actions   0 recs

haha

Technically I guess you’re correct, but in oz football means aussie rules :D. I was born, raised, and am currently studying in Melbourne, Victoria. ps. here’s a cheeky little vid for you :P

Shit doesn't just happen, arseholes cause it!

by AussieColtsFan on Jun 9, 2009 5:09 AM EDT up reply actions   0 recs

and here’s a similar ad for all you yanks out there :P

Shit doesn't just happen, arseholes cause it!

by AussieColtsFan on Jun 9, 2009 5:10 AM EDT up reply actions   0 recs

Ha!

That hurts :) I agree that it’s small and not too developed :D , but hey we sure got enough rugger talent for the next 3 generations. I heard Aussies lost out to another tiny island in the Indian ocean and are now out of the twenty20 WC. :D On a serious note, why do you think I had to travel 15000 (?) miles to Cambridge, MA to get a decent education (and end up hating Pats and their fans in the process)
Melbourne’s a nice place, visited it many times. You guys sure got a heck of a country there, what with 9 out of 10 reptiles that will kill you ;)
But we got this vid (look at those Aussies!!) and this vid and of course the one they call Smoking Joe ;)
Aotearoa Invincibles forever!!

"Winning is not everything;the desire to win is" - Vince Lombardi

by rangerover76 on Jun 9, 2009 7:41 PM EDT up reply actions   0 recs

My mistake

The Haka was against the Boks and not against the Ozzies. Trying to find a good one against the big bully across the pond ;)

"Winning is not everything;the desire to win is" - Vince Lombardi

by rangerover76 on Jun 9, 2009 7:47 PM EDT up reply actions   0 recs

I hang my head in shame. Disappointing performance from Ponting and his men. At least its only the twenty20 wc and nothing too significant.

Unfortunately I haven’t had the chance to visit NZ, although I’m looking at trip within the next year or so. From what I’ve heard its a great place to visit and I’m looking forward to heading over there soon.

I’m a big fan of Lomu, he was a freak. I love the Haka. The passion the All Blacks perform it with is unrivaled and having seen it up close it’s pretty intimidating. Here’s a funny Australian Haka and one last vid to evoke some painful memories :D.

Shit doesn't just happen, arseholes cause it!

by AussieColtsFan on Jun 9, 2009 8:39 PM EDT up reply actions   0 recs

Yeah

I am surprised to see the Boks and the Poms do so well. NZ ’s a really good place especially if you love hiking and biking.
I saw Lomu recently when he came for a beach rugby exhibition in Paris. Gregan was also I think the only person to have brought Lomu down single-handedly.
Do you remember which team complained to the IRB about the throat-cutting motion in the new haka? Was it Ireland or Scotland?

"Winning is not everything;the desire to win is" - Vince Lombardi

by rangerover76 on Jun 16, 2009 4:30 AM EDT up reply actions   0 recs

Yes

I watch and play Aussie Rules (my fav sport) and I used to play rugby union in high school and for victoria (the state team).

What about yourself? Are you a rugby and/or Aussie Rules fan?

Shit doesn't just happen, arseholes cause it!

by AussieColtsFan on Jun 8, 2009 12:40 PM EDT up reply actions   0 recs

I'm a rugby union fan & I've played it

I love it. Aussie Rules is so hard to find on TV but I know about it and have seen highlights and I like how physical it is. I cheer for Australia in rugby because I love the Wallaby logo. I even have an Aussie shirt just for the logo.

"I saw a commercial on late night TV, it said,'Forget everything you know about slipcovers.' So I did. And it was a load off my mind. Then the commercial tried to sell me slipcovers, and I didn't know what the hell they were."
-Mitch Hedberg

by Colts Homer on Jun 8, 2009 1:53 PM EDT up reply actions   0 recs

Boo!

Who’s the number #1 team according to IRB? Yeah granted the damn Frenchies kick us out of every RWC.

"Winning is not everything;the desire to win is" - Vince Lombardi

by rangerover76 on Jun 8, 2009 11:47 PM EDT up reply actions   0 recs

Haha

Around here the USNT is so pathetic people root for teams for whatever reason they can find. I have a friend who roots for Wales because of the dragon and a friend who roots for the All-Blacks because of the haka. I consider myself an Ireland fan first because of heritage and the team I played for (Royal Irish Rugby), but I love that Wallaby.

We will see what happens in 2011. I’d give the All-Blacks the advantage because of homefield, but I love the parity in rugby. Any of the top teams can win it. Ireland, England, South Africa, Australia, New Zealand, France, any good team. I watched the US play on ESPN Classic this Saturday against Wales and it was just sad. I turned it off at halftime because it is distressing to know that is representing America. The backs were always out of position. One time it looked like the Eagles were only playing with two backs when Wales coasted for a try. I love that sport. Broken bones, blood everywhere and just the overall badassery you can’t find in American football.

"I saw a commercial on late night TV, it said,'Forget everything you know about slipcovers.' So I did. And it was a load off my mind. Then the commercial tried to sell me slipcovers, and I didn't know what the hell they were."
-Mitch Hedberg

by Colts Homer on Jun 9, 2009 1:10 AM EDT up reply actions   0 recs

Unfortunately

They’ve “pussified” American Football with all those damn inane rules. I’m sure somebody like Bobzilla or Polamalu will thrive in rugger.

"Winning is not everything;the desire to win is" - Vince Lombardi

by rangerover76 on Jun 9, 2009 7:42 PM EDT up reply actions   0 recs

I think McAfee would be a great rugger

QB, LB and K in high school. That sounds like a great player. Rugby makes football look like golf when it comes to physicality. The lack of a facemask or real helmet makes it so much more rough. It’s a semi-organized brawl for 80 minutes. I had a friend who cracked a kid’s skull, something that could never happen in football, and of course the broken noses which is almost a guarantee.

"I saw a commercial on late night TV, it said,'Forget everything you know about slipcovers.' So I did. And it was a load off my mind. Then the commercial tried to sell me slipcovers, and I didn't know what the hell they were."
-Mitch Hedberg

by Colts Homer on Jun 9, 2009 9:58 PM EDT up reply actions   0 recs

Agree

I think McAfee would make a great flyhalf just based on the positions hes played QB (intelligence), LB (Physicallity and tackling ability) and K (touch and feild position kicking). I’d probably consider rugby one of the most physical sport in the world, its just brutal. Aussie Rules would be a up there as well, and although its probably not as physical as rugby.

Shit doesn't just happen, arseholes cause it!

by AussieColtsFan on Jun 10, 2009 2:01 AM EDT up reply actions   0 recs

McAfee could really play any back position if he has speed. Rugby is just a brutal sport like you said. You have to be insane (like me) to play it.

"I saw a commercial on late night TV, it said,'Forget everything you know about slipcovers.' So I did. And it was a load off my mind. Then the commercial tried to sell me slipcovers, and I didn't know what the hell they were."
-Mitch Hedberg

by Colts Homer on Jun 10, 2009 5:13 AM EDT up reply actions   0 recs

I hate sponsors...

My favorite Costa Rican team, Saprissa didn’t use a sponsor on their jerseys for about 3-4 years and I loved it…now it has two and I hate it. Sponsors end tradition, which isn’t very important in soccer team uniforms because they usually change their uniforms every year (at least a little bit) . That’s not the same case as in the NFL, where teams like the Colts have basically kept the same unis since the very beginning (and I’m almost certain they have no intentions of changing this). Now, the second big difference is WHERE that sponsor patch would be placed. Soccer unis don’t usually have a number on their front side (or at least not as big as NFL unis, which btw is very important for recognizing players). This would mean the sponsor patch would be in top of that, where they currently wear other patches (such as team/league anniversary patches, or for example the Gene Upshaw black patch) or in the backsied where they now have the player names (which I don’t know if is a requirement, but every NFL team does it). This second option is the one that I would dislike the most, but I might approve it in case of a capless season. In conclusion, I don’t care about practice jerseys but I’d hate to see sponsor patches in gameday jerseys, not only for the Colts but in any NFL team.

Getting ready for a big turnaround season for the Colts...

by fpacheco on Jun 7, 2009 10:38 PM EDT reply actions   0 recs

Practice jerseys? Fine.

I don’t care what they practice in. But when the regular season rolls around and it’s game day, they should be in their “team” jerseys, not wearing an advertisement. An inconspicuous Reebok logo is okay, since they made the jersey. But the rest of the uniform should be about the team itself. There’s plenty of ads around the arena, on the fan swag you’re holding, or on the game broadcast during play stoppages and halftime. I’m not rooting for the H.H. Greggs…I’m rooting for the Colts.

And honestly, as a guy who knows nothing about soccer, looking up at those pictures, I thought that first guy played for the AIG’s, the second guy for the Carlings, and the third guy for the XBox 360s. To say those ad logos don’t stand out is ridiculous…they’re the first things I see.

by JaysonAych on Jun 7, 2009 10:41 PM EDT reply actions   0 recs

it's only a matter of time.

North American professional sports are inundated with advertising. Ads on jerseys in all the pro leagues is coming eventually.

I’d obviously prefer zero advertising, but that’s the revenue that drives the business.

by torontocoltsfan on Jun 7, 2009 11:17 PM EDT reply actions   0 recs

I think that people who are rich enough to own teams

have enough fucking money. Leave the uniforms alone. All of them, preseason or not. Particularly iconic ones, like the Colts’. Other advertising is fine; it is omnipresent, we all accept it. I don’t care what other sports or other markets do. The NFL is doing well. Selling ad space on professional uniforms is not about finding ways to make sports profitable or remaining solvent as a league; it’s about greed. The fact that others have done it does not make it inevitable or desirable.

by ctnyc on Jun 7, 2009 11:33 PM EDT reply actions   0 recs

I picked I don’t care, but it doesn’t make much since to plaster ads all over a set of uniforms that only a handful of people ever see. Someone needs to fire everyone in the Colts’ shitty marketing department.

lol practice uniforms

Head blogger at Colts Chatter

by KingRichard on Jun 8, 2009 8:25 AM EDT reply actions   0 recs

Why Fire Colts Marketing?

It’s the other companies that aren’t making marketing sense. The Colts will get paid to put ads on practice jerseys. No big deal. Now the idiot at Brand X that thought this was a good idea (considering only a handful of people will see it) is the one that should get fired. Along with everyone in the department that approved the dumb idea.

by TouchdownMonkey on Jun 8, 2009 11:06 AM EDT reply actions   0 recs

No ads on Game Jerseys

I don’t like it for purely selfish reasons. I like using pictures of the Colts in the graphic art I make. Ads would spoil the look I’m going for. I’d have to erase them.

"I throw, you catch, it's not that hard."

by Indy Lori on Jun 8, 2009 1:04 PM EDT reply actions   0 recs

This is a horrible idea!!!!!

For god sake, let’s not quake and bow to the ulmighty dollar more than we do now….this has to be the stupidest suggestion ever…Euro league adv on team jersey’s are the ultimate in tacky….Plenty of opportunities for ad rev for teams…we don’t need our players to be unwilling whores like they are in Europe….yikes

by peterbones on Jun 9, 2009 10:40 AM EDT reply actions   0 recs

An old associate of mine

Tells a story of taking his son to see Manchester United (an English “soccer” team, if you don’t know) play in the 80’s, when they were sponsored by Japanese electronics firm Sharp. The young lad, all of perhaps 8, was happily absorbed in the first fifteen or twenty minutes of the game. He clearly knew the “good” guys played in red, but was puzzled by the opposition. So he piped up:

“Daddy, who are Sharp playing?”

I hate advertising on jerseys. I hate it with every fibre of my being. It demeans the club, demeans everything the jersey stands for. I hate it in “soccer”, I hate it in hockey, I hate it in AFL (where it is, thankfully, only on the backs of the jerseys currently) and if it’s ever introduced in the NFL, I’ll hate it there.

by eltharion_doa on Jun 10, 2009 1:48 PM EDT reply actions   0 recs

Played

left Wing for sometime in high school and junior college. Been hit pretty hard by some shorties but built like a tank. The only thing that saved me was probably evasive action ;)
It is brutal, but luckily nobody is stupid enough to go helmet to helmet, yet i.e.

"Winning is not everything;the desire to win is" - Vince Lombardi

by rangerover76 on Jun 16, 2009 4:25 AM EDT reply actions   0 recs

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