Colts sell ad space on practice jersies

by Brad Wells on Jul 15, 2009 10:05 AM EDT in Colts News

I don't don't know why a team that posted solid profits last year feels compelled to place advertisements on their players' practice jerseys, but they did it regardless:

The Colts, a playoff team the last seven seasons and the Super Bowl XLI champions following the 2006 season, finalized a deal this week to sell a corporate patch on players' practice jerseys, the Indianapolis Business Journal reported Tuesday afternoon. The deal was made with Indiana Farm Bureau Insurance.

The agreement is a five-year deal that will pay the team somewhere in the "mid-six-figures" annually, Colts officials told the IBJ. The patches can be no larger than 3.5 by 4.5 inches, according to the rules of the NFL, which does not allow such sponsorship patches in game-day jerseys.

NFL owners voted to allow the practice jersey patches at their annual league meetings this past March.

Like many of you, I don't care what the Colts put on their practice jerseys. Is it annoying to see anything other than white, blue, and logo? Yes, but I can deal. My issue is why does a team that made lots of money last year need something like this? I can understand the struggling WNBA placing ad logos on game jerseys. They need to make money in this struggling economy. But the NFL? Don't make much sense to me.

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Comments

Can never have to much cash reserves

Especially with the specter of an uncapped year looming.

by slash196 on Jul 15, 2009 10:18 AM EDT reply actions

Good point.

Plus, at least the ads aren’t for Viagra or Tampax or CashforGold.com or $5 footlongs.

"I throw, you catch. It's NOT that hard!"
Peyton Manning, SNL, 2007

by peytonsthebest on Jul 15, 2009 10:28 AM EDT up reply actions

LMAO

How can you not love a team that does this?

by LovinBlue on Jul 15, 2009 7:32 PM EDT up reply actions

don't mind at all

Most companies has the goal of making as much money as possible and I can’t blame them for it, especially since it’s just for practice jerseys. I’m a soccer fan and would still hate to see ad’s on the regular jerseys

"If you don't [draft me], I promise you I'll come back and kick your ass for the next 15 years."

by psvirsky on Jul 15, 2009 11:21 AM EDT reply actions

Man, I need a life...

Random fact of the week from the empty void that is my mind: Snails can sleep for three years at a time.

by Cassieper on Jul 15, 2009 3:06 PM EDT reply actions

WHy would they want to make more?!

I’m going to try this logic with the head of my company sometime.

Hey boss. We made money last year! Why would you want to make MORE money without having to really spend any? I mean, that’s just dumb!!! Right? RIght? What do you mean leave your office and never come back? WHy would you say that was the dumbest thing you’ve ever heard?

I’m FIRED!!??!

Shit.

by jdb on Jul 15, 2009 4:07 PM EDT reply actions