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2011 Super Bowl: The Most Watched Television Show Ever

ARLINGTON TX - FEBRUARY 06:  Super Bowl MVP Aaron Rodgers #12 of the Green Bay Packers celebrates after the Green Bay Packers defeated the Pittsburgh Steelers 31 to 25 in Super Bowl XLV at Cowboys Stadium on February 6 2011 in Arlington Texas.  (Photo by Rob Carr/Getty Images)

From Brian McCarthy at the NFL:

Super Bowl XLV is the most-watched tv show ever w/ total 162.9m viewers topping last year's 153.4m

When you see a fact like this, and then you hear the owners cry poverty, the reason we don't have a CBA for 2011 is because the facts keep smashing to pieces much of the brittle arguments coming from the owners.

Last night's game was tremendous to watch, and it deserved to beat out last year's Super Bowl. That said, no owner should be crying poverty when their sport is the #1 thing to see on TV.

Get the CBA done.

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And our owner

Jim Irsay is kind of killing that myth That the owners are going broke. It seems that he’s giving away a few thousand dollars away every week to fans on twitter. If I were broke I wouldn’t be giving away superbowl trips and such. The owners aren’t broke. They are a few that are just greedy. Those few are probably holding this CBA deal up.

18>12

by metallicolts on Feb 7, 2011 3:44 PM EST via mobile reply actions  

Excellent point

Well said. I’m going to use that statement in an upcoming article. Do you mind?

SB Nation's Indianapolis Colts blogger at Stampede Blue and editor of SB Nation Indiana.

by Brad Wells on Feb 7, 2011 3:49 PM EST up reply actions  

Not at all

That’s more than ok with me

18>12

by metallicolts on Feb 7, 2011 6:33 PM EST via mobile up reply actions  

And Jerry Jones

selling phantom seats to the super bowl and then denying those fans the ability to watch any of the game live is a testament to that greed. The fact that this is the second recorded time that Jerry has bit off more than he can chew attendance wise is, IMO blatant proof that to him, it’s much more about the money than the fans or the game itself.

This makes me very worried considering how much clout (money) Jerry is able to throw around.

by coltsjunkie44 on Feb 7, 2011 4:15 PM EST up reply actions  

CBA needs to work for #32 as well as #1

The problem is the CBA needs to work for not just the top teams or even the average team, but for the worst teams as well. While the revenue sharing mechanism is there to offset some of the disparity between teams, in the long run the league as a whole is healthier if the revenue transfers between teams are minimized. Just looking at my other sporting passion, hockey, it’s apparent at how disjointed a league can become when the “haves” and “have-nots” are too far apart.

In the end, the discussion on a local radio program summed up the situation poignantly. Players in the NFL have the shortest average career length in pro sport, while also having the largest pool of comparable replacement talent. That equates to a dramatic urgency to get a deal done, and back playing. No question, the salary structures for the average player are horribly inequitable when compared to some other leagues, but that’s not to say that other leagues are very equitable for the owners. The NFLPA just doesn’t have the ability to hold out very long since their membership have short shelf lives.

In the NFL 40 year old quarterbacks and kickers are the exception, not the norm. In other leagues, players in their mid to late 30’s are becoming more commonplace. Even in hockey which is the closest comparable when it comes to wear & tear and impact, there’s a relatively larger proportion of players playing well into their 30’s.

by Drewid on Feb 7, 2011 4:15 PM EST reply actions  

Tell that to owners like Jerry Jones and Dan Snyder.

They think they can build monumental stadiums or shell out 100 million for a player and then they wonder why the profit is not as high as it was. As far as the players go, do you know how much insurance is on a Ferrari? Got to live the high life before they inevitably file for bankruptcy five years after retirement.

by strandedincarolina on Feb 7, 2011 5:17 PM EST up reply actions  

The NFC East factor

To me, the guard hasn’t really changed much in the AFC – 8 of the last SB reps from the AFC since 2003 have been exclusively from the Big 3 – Patriots (2-1), Steelers (2-1), Colts (1-1). However, the fact that all of the Big 3 have lost a SB shows me that the QB play in the NFC has been improving recently with Brees and Rodgers knocking on the door for making a case to be very good ones. If Brees and Rodgers play like what they have been doing for another 3 or 4 years, elite status is a matter of time.

So, with the NFC winning 3 out of the last 4 SBs, does that mean the balance of power is shifting towards the NFC or does it just mean that things have balanced out with good QBs emerging on the NFC side as well?

Look at this stat the last 5 years:

2006 – Colts that played the NFC East beat the Bears that played the NFC West to win the SB
2007 – Giants that played the NFC East beat the Patriots that played the NFC East to win the SB
2008 – Steelers that played the NFC East beat the Cardinals that played the NFC East to win the SB
2009 – Saints that played the NFC East beat the Colts that played the NFC West to win the SB
2010 – Packers that played the NFC East beat the Steelers that played the NFC South to win the SB

Next year, the Pats & Jets play the NFC East on the AFC side, the NFC West plays the NFC East on the NFC side, then of course you have the NFC East itself.

Does that mean we could see a SB between the Pats/Jets vs an NFC East team in Indy? Of course, the Packers & Saints might still have a say on the NFC side while the Chargers & Colts might make a comeback on the AFC side.

It is quite a co-incidence happening recently :-).

by chad72 on Feb 7, 2011 4:19 PM EST reply actions  

Yup

This was obvious. If a CBA doesn’t get done, it’s a crime in the first degree. God, I can’t wait for next year…

My blood-type is Colts and FORD blue.

by Stew Blake on Feb 7, 2011 4:49 PM EST reply actions  

they will get a deal done eventually

too much money at stake hopefully next year in Indy the weather will be handled better than it was in Dallas INDY in INDY NEXT FEB!!!!!!! and I think it is the first time in NFL history the same team had the league MVP and the Coach of the Year and choked the first playoff game- that was for my Pat freinds

by OBGYNOSUPREME on Feb 7, 2011 6:30 PM EST reply actions  

The Packers made $5.2m in 2010...

…which is up from their $4m profit in 2009. Yes, the Packers are a small market team and publicly owned- but it’s not like the owners are making “excellent” returns on their investments. For the Packers, player costs increased twice as much as profits.

Keep in mind that not every team is a Jets, Patriots or Cowboys. There are a lot of football teams that aren’t as large cash cows, despite their “market value.”

by Richard Hill on Feb 7, 2011 10:17 PM EST reply actions  

Worth
The Green Bay Packers came in at No. 22 on Forbes’ list of most valuable sports teams, with a value of $1.02 billion and revenue of $232 million.

- Forbes

If another market cannot make the same money off football that a market is friggin Green Bay can, that just means the owner is incompetent.

SB Nation's Indianapolis Colts blogger at Stampede Blue and editor of SB Nation Indiana.

by Brad Wells on Feb 8, 2011 7:42 AM EST up reply actions  

Just because a team is worth a lot of money...

…does not mean they make a lot of money. HUGE difference. Revenue is not the same thing as profit.

by Richard Hill on Feb 8, 2011 12:24 PM EST up reply actions  

Profit = revenue - expenses

Subtract the player payroll (what’s the cap, $120m?), subtract the payroll of the staff (what’s the HC alone on, $3m? Now think DC, OC, Board of Directors, Personnel guys…)

Minus day-to-day expenses. Minus stadium upkeep. Minus staffing – janitors aren’t free.

All up, Revenue – Expenses = $5.2m. That’s the profit margin. So the year to year cost of running the Green Bay Packers is something like $227m.

Are the Packers the most inefficient team around? Unlikely – they’re a publicly owned company, so they couldn’t afford to be inefficient because the shareholders would be pissed. So that’d suggest the average cost of running an NFL franchise is somewhere in the vicinity of $200m to $250m.

Revenue numbers aren’t profit. They’re turnover. Profit’s something else entirely.

Token southern hemisphere guy - 14,688km from Foxboro. That's 9128 miles, for you heathens.
Contributing Writer at PatsPulpit

by Comedic.Sans on Feb 8, 2011 2:37 PM EST up reply actions  

Just a question...
There is no guarantee there will be one ever again. I think we all hope there will be a cap (along with revenue sharing), but the reality is we just don’t know

If the Colts are the 11th most wealthy franchise, why are you insistent upon revenue sharing? Wouldn’t it benefit the Colts more if they kept their 11th-best revenue stake without sharing it to teams like the Bills or Jaguars?

Token southern hemisphere guy - 14,688km from Foxboro. That's 9128 miles, for you heathens.
Contributing Writer at PatsPulpit

by Comedic.Sans on Feb 7, 2011 11:46 PM EST reply actions  

Because

One day Peyton Manning will retire.

SB Nation's Indianapolis Colts blogger at Stampede Blue and editor of SB Nation Indiana.

by Brad Wells on Feb 8, 2011 7:39 AM EST up reply actions  

Income
That said, no owner should be crying poverty when their sport is the #1 thing to see on TV.

You realize that if the game is not played, the TV station (CBS/Fox/ESPN/NBC) all still pay their contracted amount for the rights to air the game, irregardless of whether or not it is played, right? So this has little bearing on their income for the next year. The owners argument also has some merit that it is still a 20-game season, it’s just that you have to try harder in 2 games. And for most players the difference in pay is less than a few hundred k out of their $10mil contract. You’re only really adding about 4 quarters of play to a season considering 3rd preseason game is at least half done by starters. Does that really warrant an extra $250k-$1mil?

I see both arguments, but after all the articles I’ve read and some independent thought, I think I’d side with the owners on this one. You deserve compensated because you made it to the NFL with all your hard work for many years, and you’re getting above and beyond what I believe is warranted. Pony up, save for your own retirement like everyone else, buy your own insurance like everyone else, don’t use it to live beyond your means like too many in America, and actually plan for your life with the oppotunity you have. If you blow it, I lack any sympathy for you. It’s the career you chose and you can be done at 30 and still love comfortably if you were good enough. That’s one hell of an opportunity I’d kill to have. NFLPA needs to suck it up and just accept personal responsibility must be used. If you blow your chance or can’t handle your money, that’s your problem, not everyone else’s. /endrant

by DaHart85 on Feb 8, 2011 10:54 AM EST reply actions  

How?

How do they KNOW how many people watched it? If they are relying on “nielsen families” then that number is only an estimate, and could be WAAAY off.

How do they know whether or not I was watching it? And another question: they say 162.9 million viewers…even if they could find out exactly how many TV’s were tuned to the super bowl, how do they count how many people were watching each set? It could be one, it could be thirty.

I call bogus.

Check it to Pancakes! Pancakes!

The Colts: We play more football in the fourth quarter than some teams play all year!

by Picky on Feb 8, 2011 5:26 PM EST reply actions  

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