Wouldn't it be great if we could give every NFL team a post-season berth?
Why not create a secondary playoff for the weakest teams in the league? This playoff tier would be separate from the current 12-team (soon to be 16-team) structure, yet played in the same length of time, on weeknights, alongside the traditional post-season, with the championship played on the bye-week Sunday before the Super Bowl. The NFL's "Other Bowl" would be similar to Gus Macker's "Toilet Bowl", and would keep mediocrity from infiltrating our beloved Super Bowl playoffs once and for all.
A tournament like this would give players and fans of every NFL team a new reason to play/cheer throughout the entire season (yes, even fans of the Cleveland Browns). It would be a playoff for the below-average Joe, and would transform the first few weeks of January into an annual football blizzard, similar to March Madness of NCAA Basketball. No doubt it would be the craziest, frenzied, most radical modification to the football calendar. And from the revenue standpoint it would be more lucrative than expanding the regular season to 18 games (which I hope never happens, dear God).
The owners would go for it. And so would every NFL city (especially those taxpayers who are subsidizing the stadiums, like here in Indy). Players and coaches on perennially sub-par teams would appreciate the opportunity, too. And I suspect it could also produce more than a few Cinderella's to celebrate over the years.
Think about it.