INDIANAPOLIS, IN - FEBRUARY 04: A fan rides a zip line during the Super Bowl XLVI NFL Experience presented by GMC at the Indiana Convention Center on February 4, 2012 in Indianapolis, Indiana. The New England Patriots will play the New York Giants in Super Bowl XLVI on February 5, 2011 at Lucas Oil Stadium in Indianapolis, Indiana. (Photo by Jeff Gross/Getty Images)
Super Bowl XLVI in Indianapolis was a huge success. Thus, Jim Irsay and the city want to host another one.
We will most likely make another bid 4 the SupBowl in Indy at latter part of the decade..it was one of the best host/city performances ever— Jim Irsay (@JimIrsay) April 10, 2012
However, there's a small problem with Indy hosting another Super Bowl.
The one deficiency to overcome is downtown hotel space...it has improved but still is shortcoming in bid efforts for 2nd opportunity— Jim Irsay (@JimIrsay) April 10, 2012
If hotel space was fine the first go around, and if the first go around was a success ("one of the best host/city performances ever"), why are more hotels needed to host again?
Whatever the reasons, it's likely more hotels will get built and Indianapolis will have another viable shot at hosting a Super Bowl. It's simply too much money and attention for the city to ignore. They will have some serious competition to content with though. The North Texas region will most certainly push to host another game even though the last one they had there was a disaster. Still, the Dallas area, and that stadium, is a big money maker.
At the end of the day, the Super Bowl is all about money for the NFL.