After the disastrous Monday Night Football game between the Seahawks and the Packers, someone random person from a place, that may or may not have been his or her mother's basement, sent out the phone number to the NFL Commissioner Roger Goodell's office.
The number made the social media rounds, appearing on Facebook pages and Twitter feeds all over the Internets.
The result?
NFL source: More than 70,000 voicemails were left at NFL offices last night.
— SportsCenter (@SportsCenter) September 25, 2012
Impressive. Did it do any good?
Brace yourselves: a person with knowledge of the negotiations says NFL owners are dug in and opposed to further compromise.
— Judy Battista (@judybattista) September 26, 2012
[Brad throws his computer through a window. On the street below, a replacement ref sees this, holds up his arms, and says, "Touchdown Seahawks!"]